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Display and directory based advertising across the UK promoting their growing health club chain. Coupled with some good creative, clickthroughs reached 4% on specific campaigns.
With suprisingly good clickthrough rates for a display-only campaign, our objective was to reach the "over 50's" audience as well as ABC1 males and females.
With a comprehensive range of equipment, our various channels provided both affiliate and direct selling to increase sales of leading brand fitness equipment.
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