Thehealthfinder was used with other leading fitness sites for a product launch, changes in shoe technology and for specific products. This was display and advertorial.
Using advertorial, direct marketing and email methods, we communicated the "benefits of caffeine alongside exercise" to consumers and our personal trainer community.
Integrated display program with leaderboard, tower and engaging MPU have performed exceptionally well targeted monthly, quarterly campaigns reaching 4% CTR for MPU.
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