thefitmap. com

Online in 2000, is content rich with particular strengths in health, exercise and fitness information. Thefitmap is home to the UK's leading health club and personal trainer directories by usage, as well as having a further 7 related directories.

Serving over 3,000 pages of original content, the site offers quality, impartial information provided by our existing relationships with key health, fitness and nutrition professionals.

  1. The site has a large consumer user base covering Fitness, Weight Management, Beauty and Holistic practises.
  2. Proven success with a variety of these campaigns and targeting age groups.
  3. A very active newsletter database.
  4. Numerous advertising opportunities to satisfy your online strategy which is evident from the repeat campaigns with some of the biggest brands in our industry trying to communicate to trainers and their clients.


A mixture of people looking for a beauty, holistic , exercise and weight management. With an active male and female audience that is split 41:59 respectively,

Demographics - Key Facts

UK Health fitness and lifestyle content

61% ABC1 Female

22% ABC1 Male

17% Other

300k page impressions per month

Advertising Options

There are a wide range of ways to advertise on as follows :

  • Advertorials
  • Display & Creative
  • Local Advertising
  • Directory Inclusion
  • Newsletters
  • Sponsorship

How to get started

Simply sign up for your FREE account and you can choose the advertising options you require.

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Integrated display program with leaderboard, tower and engaging MPU have performed exceptionally well targeted monthly, quarterly campaigns reaching 4% CTR for MPU.


Life assurance provider AXA ran successful camapigns across our key sites. The display campaign performed particularly well with high (c.2%) clickthrough rates.


Targetting our fitness audience, they responded well to the New balance promotions mainly through expandable display and targetting our runners and fitness channels.