Advertise via an interactive diet profile in relevant sections and sites. A great tool for engaging with end-users and conversion rates to their 'sign-up' membership channel.
Using advertorial, direct marketing and email methods, we communicated the "benefits of caffeine alongside exercise" to consumers and our personal trainer community.
With suprisingly good clickthrough rates for a display-only campaign, our objective was to reach the "over 50's" audience as well as ABC1 males and females.
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